Product marketing specialist

About META-INF

Eat, Sleep, Atlassian...

We want to empower the global Atlassian community by developing best-value productivity tools and delivering real solutions to the challenges our customers need to copy with. Our dedication to Atlassian is exclusive. We intend to play a key role in the uniquely powerful Atlassian ecosystem, and together, we can unleash the potential of every team.

About the role

Marketing is a vital and strategic area in our company, playing an integral role in our growth. We place great emphasis on ensuring the successful presence of our products among our target audience.

As a member of our new Growth team, you will focus exclusively on product-related marketing activities, directly contributing to the long-term success of the values we represent.

Below is a detailed overview of your future responsibilities:

• Monitoring competitors' marketing campaigns, advertising activities, and communication strategies (Competitor analysis),
• Identifying and summarizing product-related expectations and providing feedback to the product owner,
• Creating and implementing marketing concepts for our products featured on our website,
• Producing and publishing product-related content,
• Collaborating with graphic designers, video experts, and other external professionals during content production,
• Managing PR appearances (newspapers, socialmedia, conferences, eDM),
• Representing products at Atlassian and Solution partner events (meetups, Atlassian Day),
• Communicating key product messages and gathering and formulating use cases and stories,
• Supporting events (swag, organization,communication),
• Catalyzing lead generation through marketing campaigns,
• Monitoring lead nurturing,
• Tracking conversions,
• Preparing budgets for each product in terms of cost and lead generation, collaborating with the team and other departments (business development, consulting), and assisting the project manager with pricing.

About you

Requirements

• Fluent communication in English, both spoken and written.
• Relevant, several years of B2B marketing experience related to internally developed software products.

Advantages

• Practical experience with Account-Based Marketing.
• Experience with the Atlassian Marketplace.
• Close working relationship with product development.

‍Skills

• Clear communication: excellent presentation skills, able to communicate technical information clearly to both technical and business-oriented clients.
• Problem-solving: ability to identify customer needs and create customized technical solutions.
• Teamwork and collaboration: close collaboration with the sales and development teams to offer the best solutions to clients.
• Willingness to travel: willingness to travel for client meetings and professional events if necessary.

What we offer you

• An attractive salary that is proportional to your strengths.
• Continuous development opportunities; mentoring, collaborative work, and jointly set development goals.
• Learn faster by completing official Atlassian certifications! We cover the exam fees for you.
• Full reimbursement for professional trips abroad.
• Work-lifebalance is not just an empty phrase with us. We are a highly health-consciousand sports-friendly workplace.
• We offer long-term perspectives, are open to incorporating your ideas into the company's development, and support your professional growth, no matter which direction you want to go.
• A modern office in the Science Park in Budapest.
• A kind, supportive team with high professional competence. A transparent corporate culture.
  

Additional benefits(available depending on location, subject to negotiation)

• Public transportation support (Hungarian office)
• Private healthcare and massage (Hungarian office)
• Team-building programs
• Conference support, in-housetraining, training contributions